shaping
brands through digital downloads and inspired
design

MY STORY

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→ Branding & Graphic Design

→ Craft Files

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meet dani,

your new favourite design powerhouse. I specialize in web design, branding, graphic design, and crafting files that’ll make your products (and your biz) pop off the page. Whether you’re starting from scratch, leveling up your brand, or just need killer designs that hit, I’m your go-to. Let’s ditch the boring and make something special.

Dani Aldwinckle, Founder

☀ award winning

☀ 15 yrs experience

☀ advanced diploma

"Dani is exuberant, creative, insightful and intuitive. She redesigned our dysfunctional website and seamlessly incorporated elements we had never considered."

FOLLOW ME ON THE GRAM ✹

it’s the meds 🙃🫶🏼

#youresofunny #anxious #mentalhealth #funnyquotes

BUT BUT 😫

#smallbusiness #funnyreels #etsyshop

60% out of 60% is 100% - girl math 💅🏼

Send this to someone who might need to hear this 🤍

#motivation #motivational #dailyquotes #mentalhealth #loveyourself #positiveaffirmations #relatablequote #dailyquotes #positivevibes #positivequotes #reminders #bekind #selflove

Printable @teckwrapcraft vinyl 🤝 me

#cricut #teckwrapcraft

Ok but he really caught me off guard with that one lol

You can shop his files (the poppa g collection) or any of my other super cute designs online 🫶🏼

#cricutmade #printondemand #etsyfinds

i’m about to blow your mind and your Canva + Procreate skills 🤌🏼. Seamless patterns are perfect for selling digital files or launching your empire with Print-on-Demand products. Think mugs, blankets, notebooks, your dog’s sweater, WHATEVER. 💸🐾

Whether you wanna go full Picasso or just secure the bag while binge-watching Netflix, my class has got you!

If you want to learn more just let me know!! LOVE YA ❣️

#digitalart #digitalpattern #seamlesspattern #surfacepattern #surfacedesign #printondemand #pod #sellonetsy #smallbusiness #procreate #procreateart #procreatetutorial #canvatips

*chefs kiss* 🤌🏼🤌🏼 What’s your fav thing about men who are written by women?!

#bookish #booktok #bookstagram #bookreview

Best selling valentines cup for 5 years 🌟 Make it with me!

#valentines #valentinesday #galentinesday #cricut #cricuthacks

Print wraps or stickers right at home with regular printer ink!! A great alternative to outsourcing UVDTF wraps or layering vinyl if you don’t have the time or materials!

#cricuthacks #cricutprojects

Imagine the reactions I got when I told people I was quitting my stable 9-5 (that I hated) to sell stuff on Etsy 🫠

Post the thing. Film the video. Talk to your followers whether you have 100 or 100k. Even if it feels silly!

#smallbusiness #smallbizowner #smallbiz #smallbusinesstips #smallbusinessowner #businessowner #businesswoman

Everything that I have and use for my phone as a small business owner who has 9,000 things going on at all times 😁!! MagSafe is THAT girl.

I saw this quote the other day and from experience, this is the BEST piece of advice anyone could give!!!!

I failed 20+ times before MilkMilkSugar. And I learnt to fail fast. If something wasn’t working, I made note of it and moved on to the next thing - quickly.

Don’t be afraid to let go of what isn’t working!! A fail isn’t really a fail, it’s one step closer to success.

#smallbusinesssupport #shopsmall

On to bigger and better for 2025!! #newyear

TAG SOMEONE THATS ADDICTED TO DIET COKE (feel free to tag urself lol)

#dietcoke #dietcokeaddict

I COULD MAKE 8000 OF THESE I LOVE LIFE ITS SO FUN

This is an actual clip of me from this morning lol

#smallbusiness #smallbusinessowner #christmastime #thegrinch

Mood:

#christmas #christmastime #martini #girly #girlythings #festiveseason #mentalhealth

Why are we raising our girls to be perfect, but our boys to be brave?

I watched this Ted Talk by @reshmasaujani years ago and transcribed this in my phone because it hit so hard. Whenever I find it again randomly and read it, it ignites the fire in me 🔥

Let’s raise our girls to be brave.

K but who killed JonBenét Ramsey?

#truecrime #merrychristmas #christmastime #justgirlythings #girly #christmas #truecrimejunkie

SORRY IN ADVANCE FOR THE HEAVY TOPIC ON A FRIDAY but I heard this audio and I was shocked that I found something that conveyed how I feel in my head and in my heart every single day!!

I don’t know exactly when it started. I think mid 20s - I became hyper aware of life, my existence, my mark on the world…. A blessing and a curse truly 😂 if you’re TOO woke you know the feeling. Just ask my partner Bryan how many nights I fell asleep crying because I didn’t feel like life was going to be long enough to do all the things I wanted to do. And how badly I would miss the people I’ve come to love. I’m better at processing it now (thanks therapy!!!) but I still feel it everyday.

I literally wake up thinking - holy shit. I’m here. How fk$ing crazy is that?! I’m sooo lucky. And I spend everyday trying to spread that energy, be kind, give love and literally soak up every minute!! I don’t want anything to just pass me by.

Now how does this tie into business / my page? Well, once it really hits you that life is in fact kinda short, the last thing you want to be doing is working for someone else, giving 8 hours of your precious day in exchange to live. I physically couldn’t stand that anymore. I wanted to spend my days with my nephews, working when ideas came to me, travelling, be fun and free!!!

I’m no longer on someone else’s schedule and that’s truly the greatest gift of all. I can spend all 1,440 minutes of my day EXACTLY how I want to.

And I want that for everyone.

The end. Happy Friday ya’ll 😂

When men

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Jk lol OR AM I??

#girlythings #girlygirl #girldinner #girlpower #feminism

IF MY DAD CAN DO IT, YOU CAN DO IT!!

Being able to create seamless patterns is such an underrated skill! Why learn? You can sell digital seamless patterns online, you can adorn physical products with them like clothing, scrunchies, pet products, prints, greeting cards, and phone cases - the options are endless. Set your $$ making to autopilot.

WHY ME? Well, not to BRAG but I’m the shizaaA! I grew my business and my following by being an authentic friend, teacher and mentor. I’ve been a graphic designer for over 15 years and I graduated with an advanced diploma in design. Not that being self taught isn’t the bees knees, but I have the proper training and knowledge to be confident in teaching others.

DONT WAIT!! The best time to start was yesterday.

My dad will be super proud of you 👨🏽

#seamlessfiles #procreate #canvatips #surfacepattern #surfacedesign #seamlesspattern

When you have a mental breakdown but it’s December and snowing outside:

#merrychristmas #tistheseason #christmastime #girlythings #christmas #christmasmood

pls don’t yell at me I’ll cry

#christmastime #smallbusiness

THE MEDS BE WORKING OVERTIME DURING THE HOLIDAYS LOL

#funnychristmas #christmasgifts #tistheseason #christmas #merrychristmas

Alex, I’ll take “things I’ll never say” for 800 please 🥴

#merrychristmas #tistheseason #justgirlythings

the first 50 orders will get it for only $21! ($7 off). 🤍 I promise this is the easiest, best one out there and it’s live now!! SHOW ME YOUR PATTERNS 🎨

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shaping brands through digital downloads and inspired design

meet dani,

☀ award winning

☀ 15 yrs experience

☀ advanced diploma

​

Lets be friends?

shaping
brands through digital downloads and inspired
design

Lets be
friends?