shaping
brands through digital downloads and inspired
design

MY STORY

CHOOSE YOUR FIGHTER ✹

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meet dani,

your new favourite design powerhouse. I specialize in web design, branding, graphic design, and crafting files that’ll make your products (and your biz) pop off the page. Whether you’re starting from scratch, leveling up your brand, or just need killer designs that hit, I’m your go-to. Let’s ditch the boring and make something special.

Dani Aldwinckle, Founder

☀ 15 yrs experience

☀ advanced diploma

"Dani is exuberant, creative, insightful and intuitive. She redesigned our dysfunctional website and seamlessly incorporated elements we had never considered."

FOLLOW ME ON THE GRAM ✹

If I had a regular sleep schedule I would truly be unstoppable lol

Just a crustacean that’s emotionally unstable (me)

THIS IS NOT AN AD 🥵 Genuinely love this @brevite bag!!!

She’s a world traveler and she’s still looking pretty cute 💅🏼 we’ve seen so much together; many countries, airport floors, hotels, trains, coffee shops. She’s my ride or die.

Here’s a list of everything I cram in there:
- iPad
- 17” macbook
- kindle
- water bottle
- meds & personal
- quart liquids bag
- mouse
- octobuddy & mics
- 14 cords, 1 power bar, 2 power banks, 6 wall blocks
- mini backpack
- hair brush
- 3 pairs of sunglasses
- face cleaner
- baby wipes
- puffer

so basically my whole life 🙂

I want so badly for everyone to be able to experience actually LIVING. The age old question is how do we balance life between work? But it’s so backwards. We should be thinking how do we work between life.

I often get sentimental about this - I was blessed/cursed with the ability to constantly analyze the big picture of “life”. How short and fleeting it could be.

I worked so hard to build an online business that allows me to really LIVE and do things I’m passionate about like travelling and spending time with family.

If I can do it, you can do it. Need some ideas of how you can start? Drop a comment and I’ll give you some 👇🏼

Xoxo

That was a close one! I definitely work better with my glasses.

I couldn’t decide what picture to post and then I stumbled across these photos from younger birthdays on my phone 🤍 some are still friends and some are angels now 👼🏼

33 years! Can’t wait to see what the uni(verse) has in store for me next

What was the peach and pit of your day yesterday? My pit was some of my family going back home, and my peach was sitting in the sun reading my book 🌞

Life is too short to not be able to decide what to do with YOUR time. Make it count. 😚

*dsclmr: I am aware this is not feasible for everyone. just try to make the most of your days xx

What would you do with your time if you could choose?

It is my goal in life to help as many people as I can achieve freedom from the 9-5 (unless that’s your thing!)

Yes, it’s tough - but it’s possible. It’s time to take control of your days!

if you don’t love me at my troubled goose, you don’t get me at my silly goose 🪿💅🏼

LAZY GIRL CHIC 💅🏼 for all my small biz and wfh girly pops!

#clothinghaul

Ok but this on your market day tote bag?? 🥵 slay

Who was here for 2Milk1Sugar or DigitalSugarCo? There was even one before that 🙊 TIME FLIES WHEN YOURE HAVING FUN!

When you send a mean message this is who you’re talking to

(I don’t get mean msgs anymore but if I did loll)

Todays very important meeting of showing my friends this insane beat drop. Then 4PM wallow in self pity, can’t miss that again!

#entrepreneurship

Everything is a complete surprise and I’m never prepared

Owning your own biz is not for the weak 😂 someone told me I look old once because I wouldn’t give them a refund for a $1 file that they already used

How I prepare for tax season as an Etsy girly pop 🎀 My accountant is XIPC - he does all the heavy lifting, I just smile and wave 😄👋🏼

#canadiansmallbusiness #canadiantaxes #etsyshopowner #canadiansmallbiz

Who took this pic of me?

Oh fyi you can use my art files to craft or even sell stuff. Whatever tickles your fancy! ✨

Like how are you guys doing this??? Help

We have so much in common 😃

ps. If you want this as a digital download, comment a 🐟 and I’ll send you a 50 percent off code! (or if you’re in my patreon you get it fo free)

I’m not like regular artist, I’m a COOOOOL artist. I let people sell products with my designs on them so they can get their bag 💰

2025 is the year of passive income. How can I help you jump in?

I tried to seize the day, but the day seized me 🤠

Started from the corner of my bedroom… now we’re here? It’s honestly crazy to look back and see the evolution of my desk, but it’s also a reminder of how far my business has come. I started with nothing—zero dollars, zero plans, just a dream and a tiny desk in the corner of my room. And up until 2017, that was my happy place—working from there day and night. The changes didn’t feel monumental at the time, but looking at these photos now, it’s wild to see how much things have changed.

The best part? I was happy as clam with my small desk in the corner of my bedroom, making $50 extra a week.

It’s all about perspective ✨

And when it’s green it goes down even faster! 🍀💚🇮🇪 #stpatricksday

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shaping
brands through digital downloads and inspired
design

meet dani,

☀ award winning

☀ 15 yrs experience

☀ advanced diploma

Lets be
friends?

shaping brands through digital downloads and inspired design

meet dani,

☀ award winning

☀ 15 yrs experience

☀ advanced diploma

​

Lets be friends?

shaping
brands through digital downloads and inspired
design

Lets be
friends?