Motorvation Autos is a New Zealand-based used car dealership that specializes in selling high-quality imported vehicles to customers across the country. The company has been in business for several years and has built a strong reputation for providing reliable vehicles and excellent customer service. In order to expand their customer base and increase sales, they decided to invest in a new website that would showcase their inventory and make it easy for customers to browse available vehicles online.
Design Process and Analysis
The design process for www.motorvationautos.co.nz began with an analysis of the company's goals and target audience. The design team wanted to create a website that would appeal to a wide range of customers, from first-time carry truck buyers to experienced enthusiasts. They also wanted to make sure the website was easy to use and navigate, with a clear focus on showcasing the vehicles available for sale.
One of the biggest challenges of the project was organizing the large and ever changing inventory of vehicles in a way that would be easy for customers to browse, as well as maintain on the back end. To solve this, we created a live sheet system that allowed users to search for available vehicles by make, model, year, price range, and other criteria. The stock list sheet is live updated from a Google Sheet stored on their devices so they no longer have to worry about updating the website with every change. The results are displayed in a clear, easy-to-read format that made it easy for customers to compare vehicles and find the one that best fit their needs.
Quick product view
Auto updating stock list
In The Market
Since the launch of the new website, Motorvation Autos has seen a significant increase in online traffic and sales. The website has received positive feedback from customers, who appreciate the easy-to-use interface and the high-quality images of the vehicles. The custom filtering system has been particularly successful, allowing customers to quickly find the vehicles they are interested in and making the online purchasing process simple and straightforward.